New products

• Suitable from birth (0+): Endearing frog plush designed to soothe and delight newborns and toddlers.

• Rich combination of soft fabrics (velvet, jersey, faux-fur) encouraging tactile exploration.

• Long flexible legs and soft body make it easy for tiny hands to grab and embrace.

• Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

• Suitable from 3 years (3+): Quick-reaction matching card game designed for 2 to 4 players.

• Includes 2 different game modes to keep gameplay fresh and adapt to different age groups.

• Sharpens visual observation, focus, and reflexes in a hilarious, quirky universe.

• Easy care: wipe cards and box with a soft, dry cloth; store in a dry place.

• Suitable from 2 years (2+): Cute, lightweight backpack perfect for daycare, preschool, or weekend outings.

• Built-in front seat specially designed to securely carry a doll or favorite plush toy along.

• Spacious zippered main compartment to hold snacks, small toys, and everyday essentials.

• Easy care: machine washable at 30°C on wool or delicate cycle (do not tumble dry).

• Suitable from birth (0+): Versatile hanging sensory toy easily attaching to strollers, car seats, or cribs.

• Packed with developmental features: baby-safe mirror, ribbons, crinkle sounds, and soft textures.

• Encourages reaching, grasping, hand-eye coordination, and visual tracking during travel.

• Crafted from high-quality soft plush velvet and patterned cotton fabrics.

• Suitable from 3 years (3+): Durable cardboard pieces perfectly sized for small hands to handle.

• Magical glow-in-the-dark feature: illustration highlights illuminate when the lights go out.

• Promotes concentration, fine motor skills, logic, and visual perception in young kids.

• Includes a matching full-size reference poster to guide children as they build.

• Suitable from birth (0+): Lightweight and compact format easy for tiny hands to grasp and hold.

• Multi-sensory development with a built-in chime bell and crinkly fabric elements.

• Multi-textured plush velvet fabrics designed to encourage tactile exploration and comfort.

• Portable travel-friendly size, ideal for strollers, car seats, and diaper bags.

• Suitable from birth (0+): Lightweight and compact size specially designed for tiny hands to grasp.

• Early sensory development with crinkle paper hidden in the wings and an internal chime bell.

• Multi-textured fabrics blending cozy plush velvet and soft printed cottons for tactile play.

• Easy-to-carry format making it a great travel companion for strollers and diaper bags.

• Suitable from 3 years (3+): Compact, lightweight torch design easy for young children to hold and use.

• Portable picture projector featuring interchangeable discs with colorful animal illustrations.

• Helps ease fear of the dark while boosting imagination and bedtime storytelling routines.

• Simple operation with a twistable front lens ring to adjust visual clarity on walls or ceilings.

• Suitable from 3 years (3+): Lightweight, durable torch shape perfectly sized for young children.

• Complete set including the story torch projector and 3 story discs with 24 colorful images.

• Encourages imagination, vocabulary, creative storytelling, and cozy bedtime routines.

• Easy projection onto walls or ceilings with an adjustable front focal ring for sharp focus.

• Suitable from birth (0+): Soft, lightweight ring shape specifically designed for tiny hands to grasp.

• Encourages motor skills and auditory discovery through a gentle hidden chime bell.

• Crafted from ultra-soft plush velvet and patterned cottons for gentle tactile exploration.

• Machine washable at 30°C (wool cycle) for hassle-free everyday cleaning.

• Suitable from birth (0+): Soft, lightweight ring design perfectly shaped for tiny hands to grasp.

• Auditory and motor skill development via a gentle built-in chime bell that rattles with movement.

• Multi-textured velvet and cotton fabrics safe for tactile exploration and gentle chewing.

• Easy maintenance with machine washing at 30°C (wool cycle).

• Suitable from birth (0+): Soft musical companion designed to create a calming sleep routine.

• Easy-to-use pull-string mechanical music box requiring no batteries.

• Plays a gentle, soothing lullaby to quiet baby and promote peaceful rest.

• Removable music box inside for safe and easy machine washing at 30°C (wool cycle)

• Suitable from birth (0+): Extra-large, squishy plush offering ultimate comfort for cozy snuggles and rest.

• Impressive XXL size creating a safe play nook and a stylish decorative piece for the nursery.

• Multi-textured design mixing plush velvet, waffle fabrics, and patterned cotton for tactile exploration.

• Encourages gross motor skills, relaxation, and emotional comfort as baby grows.

• Suitable from birth (0+): Large, plush sensory companion easy for tiny hands to grasp and hold.

• Multi-sensory exploration with a baby-safe mirror, gentle sound effects, and tactile elements.

• Crafted from soft plush velvet and patterned cotton fabrics to stimulate baby's touch.

• Machine washable at 30°C (wool cycle) for simple everyday care.

• Suitable from birth (0+): Extra-large, plush sensory bird designed for comforting cuddles and floor play.

• Rich sensory features: baby-safe mirror, graspable rings, varied textures, and gentle sound effects.

• Supports fine motor skills, hand-eye coordination, and early sensory discovery.

• Crafted from premium soft plush velvet and patterned cotton fabrics.

• Suitable from birth (0+): Extra-large, plush design perfect for tummy time and floor play.

• Packed with interactive features: baby-safe discovery mirror, grab tags, ribbons, and sound effects.

• Supports gross motor skills, hand-eye coordination, and sensory development.

• Multi-textured, ultra-soft fabrics providing a rich tactile play experience.

• Suitable from birth (0+): Soft flat comforter perfectly sized for tiny hands to snuggle.

• Features a soft plush head, wings, and knotted corners designed for effortless gripping.

• Equipped with a practical pacifier loop to keep baby's dummy securely attached.

• Machine washable at 30°C (wool cycle) for hassle-free everyday care.

• Suitable from birth (0+): Soft flat comforter easy for tiny hands to grasp and snuggle.

• Features small knotted corners and plush elements designed for easy gripping and chewing.

• Includes a built-in pacifier attachment loop to keep baby's dummy close by.

• Machine washable at 30°C (wool cycle) for easy everyday cleaning.

• Suitable from birth (0+): Soft 15 cm fabric cube easy for tiny hands to hold and squeeze.

• Multi-sensory development stimulating sight, touch, and hearing with varied textures.

• Features interactive elements to look at, touch, and chew for teething relief.

• Convenient velcro strap to attach easily to strollers, cribs, or car seats.

• Easy care with machine washing at 30°C (wool cycle).

• Suitable from birth (0+): Soft and lightweight design featuring a convenient loop to hang on strollers or cribs.

• Glow-in-the-dark fur accents that softly shine at nighttime to soothe baby.

• Auditory and tactile discovery with built-in chimes, bells, and wide plush wings.

• Machine washable at 30°C (wool cycle) for hassle-free cleaning.

• Suitable from birth (0+): Large, soft plush companion easy for babies to hug and explore.

• Rich sensory stimulation with a clear bead rattle ring, discovery mirror, and crinkly wings.

• Multi-textured fabrics designed to encourage tactile exploration and fine motor skills.

• Machine washable at 30°C (wool cycle) for hassle-free everyday care.

• Suitable from birth (0+): Lightweight and easy for tiny hands to grasp, turn, and shake.

• Auditory development through the soothing sound of trickling rain beads.

• Rich sensory combination of soft plush fabric and a clear tube to watch beads tumble.

• Encourages hand-eye coordination and fine motor skills as babies flip and play.

• from 10 months: Soft, squishy, and lightweight design for safe and easy play.

• Perfectly sized for small hands to grasp, squeeze, and roll effortlessly.

• Charmingly illustrated with friendly characters and colorful pond motifs.

• Helps develop hand-eye coordination, grasping skills, and early mobility.

• Suitable from birth (0+): Soft fabric ball easily grasped by tiny hands.

• Rich sensory exploration with bright patterns, tactile fabrics, and interactive features.

• Features a teething ring to soothe gums alongside cute sliding characters.

• Machine washable at 30°C (wool cycle) for hassle-free everyday care.

• Suitable from birth (0+): Soft fabric pieces perfectly sized for tiny hands to grasp safely.

• Rich sensory exploration featuring an embedded bell, squeaker, and crinkle paper elements.

• Encourages fine motor skill development and hand-eye coordination through stackable play.

• Machine washable at 30°C (wool cycle) for easy everyday cleaning.

• Suitable from birth (0+): Mini size designed for tiny hands to hold and cuddle easily.

• Funny character with a bushy tail, long ears, and a sweet, surprised expression.

• Soft cotton and polyester fabrics providing a comforting touch for naptime.

• Machine washable at 30°C (wool cycle) for hassle-free everyday care.

From 12 Months

• Dog stacking pyramid

• Suitable for babies aged 12 months and up

• Stacking toy with 6 pieces made of wood, silicone and fabric

From 10 Months

• Jungle-themed soft fabric sound activity cube

• Designed to stimulate babies’ senses from 10 months onwards

• Includes 5 activities and 7 different sounds to discover

From 9 Months

• Wooden activity panel shaped like an ice cream truck

• Helps develop babies’ fine motor skills from 9 months onwards

• 8 learning activities to discover

From 9 Months

• Wooden activity panel with a farm theme

• Helps develop babies’ fine motor skills from 9 months onwards

• 8 learning activities to discover

From 12 Months

• Wooden activity house with characters.

• Suitable for babies aged 12 months and up.

• Encourages curiosity and stimulates fine motor skills.

From 12 Months Onwards

• Wooden skill game, suitable for children aged 12 Months and up
• The sticks pop up when pressed
• Helps develop children's motor skills and coordination.