New products

Available in 3 sizes: 3–4 years, 5–7 years, and 8–10 years to suit growing children.

Pure, ethereal design inspired by fairytale ice queens and shimmering winter lands.

Lightweight, soft, and comfortable fabric offering effortless movement and easy wear.

Premium craftsmanship, ideal for birthday gifts, dress-up play, Christmas celebrations, and costume parties.

Suitable from 4 years: Travel-friendly magnetic puzzle designed for screen-free play anywhere.

Includes 36 magnetic pieces that cling securely to the board to prevent lost items.

Enchanting fairytale theme with elegant princesses and a royal castle setting.

Sturdy cardboard sleeve packaging featuring a built-in handle for easy transport.

Suitable from 4 years: Travel-friendly magnetic puzzle designed for screen-free play on the go.

Includes 36 magnetic pieces that cling securely to the board to prevent lost items.

Action-packed firefighter theme that sparks imagination and heroic storytelling.

Sturdy cardboard sleeve packaging featuring a built-in handle for easy carrying.

Suitable from 3 years (3+): Travel-friendly magnetic puzzle designed for screen-free play on the go.

Includes 24 magnetic pieces that cling securely to the board to avoid lost pieces.

Magical unicorn theme that sparks imagination and storytelling for young children.

Sturdy cardboard sleeve packaging featuring a built-in handle for easy carrying.

Suitable from 4 years: Travel-friendly magnetic puzzle designed for quiet play on the go.

Includes 36 magnetic pieces that stay firmly in place on the magnetic board to prevent lost items.

Educational 4-seasons theme that helps young kids discover nature's cycles through play.

Sturdy cardboard sleeve packaging featuring a built-in handle for easy carrying.

Suitable from 12 months: Solid wood blocks sized for easy gripping by small hands

Features 6 colorful farm animal portraits to assemble through manipulation.

Early learning toy that builds fine motor skills, hand-eye coordination, and observation.

Made from solid wood and plywood, delivered in a beautiful closed box.

Suitable from 14 years: Immersive and soothing craft activity tailored for teens and adults seeking a screen-free mindfulness break.

Includes 4 background scenes to complete using 6 sheets of home-themed stickers (~45 min of cozy play per board).

Simple, engaging concept: arrange each sticker step by step to build warm, welcoming home interiors.

Enhances focus, attention to detail, spatial balance, and emotional relaxation.

Suitable from 14 years: Calming and satisfying craft activity, perfect for screen-free relaxation and mindfulness.

Includes 4 background scenes to complete using 6 sheets of shop-themed stickers (~45 min of cozy play per board).

Easy and intuitive concept: place each sticker to build cute, charming shop scenes step by step.

Enhances focus, fine motor skills, spatial organization, and emotional well-being.

Suitable from 14 years: Calming and satisfying craft activity, perfect for screen-free relaxation and mindfulness.

Includes 4 background scenes to complete using 6 sheets of food-themed stickers (~45 min of cozy play per board).

Easy and intuitive concept: place each sticker to build warm, charming culinary scenes step by step.

Enhances focus, fine motor skills, spatial organization, and emotional well-being.

Suitable from 6 years: Engaging craft activity that fosters focus, fine motor dexterity, and artistic expression.

Makes 11 magical glow-in-the-dark jewelry pieces: 8 bracelets, 2 rings, and 1 necklace!

Enchanting Dreamland theme featuring unicorns, stars, hearts, and alphabet beads.

Includes an instructional step-by-step booklet to guide kids through each design with ease.

Suitable from birth (0+): Sleep-aid soft toy designed to calm and comfort newborns and babies.

Reassuring weighted effect providing a soothing presence to help ease anxiety at bedtime.

Ultra-soft warm-toned fabrics offering gentle tactile and visual stimulation.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Sleep-aid soft toy specifically created to calm and comfort newborns and babies.

Reassuring weighted effect providing a gentle, comforting feel that mimics a warm embrace.

Ultra-soft velvet texture crafted to soothe baby's senses at bedtime and naptime.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Reassuring and soothing large rabbit comforter designed for newborns and babies.

Eco-friendly design: crafted using recycled fabrics and polyester stuffing.

Extra-long signature ears easy for tiny hands to grab and tie onto strollers or cribs.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Warm and soothing rabbit comforter designed to comfort newborns and babies.

Eco-friendly design: crafted from 90% GRS-certified recycled materials and stuffing.

Extra-long signature ears easy for tiny hands to grasp and tie onto strollers or cribs.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Tender and reassuring rabbit comforter designed for newborns and babies.

Extra-long ears easy for tiny hands to grasp, tie, and attach everywhere.

Ultra-soft micro-velour fabric providing soothing tactile warmth at naptime.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from 3 years (3+): Drawing and coloring paper roll compatible with the Kidywolf drawing device.

Features poetic wild animal illustrations from the Tout autour du monde collection.

Encourages fine motor skills, hand-eye coordination, and visual creativity through coloring.

Easy care & storage: keep dry and store flat away from moisture.

Suitable from birth (0+): Compact penguin soft toy specially designed for newborns and young babies.

Lightweight, small format easy for tiny hands to grasp and carry anywhere in a bag or stroller.

Mix of delicate soft-touch fabrics providing warmth, comfort, and sensory stimulation.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Charming polar penguin plush designed to soothe and comfort newborns and toddlers.

Rich variety of soft velvet and plush fabrics that stimulate early tactile exploration.

Rounded body and floppy wings designed for easy gripping by small hands.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Endearing frog plush designed to soothe and delight newborns and toddlers.

Rich combination of soft fabrics (velvet, jersey, faux-fur) encouraging tactile exploration.

Long flexible legs and soft body make it easy for tiny hands to grab and embrace.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from 3 years (3+): Complete set of 50 colored pencils ideal for young artists and creative coloring.

Rich color palette with soft, resistant leads for smooth application and vivid artwork.

Sturdy illustrated metal tin keeping pencils neatly organized at home or on the go.

Easy care & maintenance: store in a dry place; sharpen carefully using a suitable pencil sharpener.

Suitable from birth (0+): Charming dachshund plush designed to bring comfort to newborns and toddlers.

Long body shape and floppy ears making it easy for tiny hands to grasp and hold onto.

Premium soft-touch fabrics providing reassuring tactile comfort at bedtime.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Charming fox plush designed to soothe and comfort newborns and toddlers.

Bushy tail and floppy legs making it easy for tiny hands to grasp securely.

High-quality soft-touch fabrics that deliver warmth and tactile stimulation.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Endearing puppy plush designed to comfort newborns and toddlers from day one.

Floppy ears and compact size make it easy for tiny hands to hold and cuddle.

Premium soft-touch fabrics that offer warmth and tactile comfort at bedtime.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Sweet, unique otter plush designed to soothe newborns and toddlers.

Slender body and floppy limbs make it easy for tiny hands to grasp and hold securely.

Extra-soft tactile fabrics offer soothing comfort during naptime and play.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Charming lion plush toy designed to comfort newborns and toddlers.

Soft fluffy mane and floppy limbs designed for tiny hands to grasp easily.

Mix of delicate tactile fabrics that stimulate touch while providing reassurance.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from birth (0+): Sweet, comforting bunny plush designed for newborns and young babies.

Long ears and floppy limbs making it easy for little hands to grasp and hold securely.

Multi-texture fabrics offer tactile stimulation and soothing comfort at naptime.

Easy care: machine washable at 30°C on wool/delicate cycle (do not tumble dry).

Suitable from 3 years (3+): Drawing and coloring paper roll compatible with the Kidywolf drawing device.

Features playful and lively illustrations from the colorful world of Les Toupitis.

Encourages fine motor skills, hand-eye coordination, and visual creativity through coloring.

Easy care & storage: keep dry and store flat away from moisture.

Suitable from 3 years (3+): Clean, mess-free water coloring set tailored for young children.

Water pen included: bright colors and funny animals magically appear with water and fade as pages dry.

Reusable design offering endless art fun without any ink or stain risks at home or while traveling.

Easy care: rinse and empty the water brush after use; store illustrated cards flat to air dry.

Suitable from 2 years (2+): Early learning educational game designed for small hands to grasp and sort easily.

Helps teach colors, shapes, and animal recognition through playful visual matching.

Promotes fine motor skills, hand-eye coordination, and early problem-solving logic.

Easy care: wipe pieces clean using a soft, slightly damp cloth.

Suitable from 3 years (3+): Clean, mess-free water coloring set tailored for young kids.

Water pen included: bold colors magically reveal quirky monsters with water and fade as pages dry.

Reusable design offering endless coloring fun for quiet play at home or on the road.

Easy care: rinse and empty the water brush after use; store illustrated cards flat to air dry.

Suitable from 3 years (3+): Drawing and coloring paper roll compatible with the Kidywolf drawing device.

Features bold, playful graphic illustrations from the vibrant Popipop world.

Encourages fine motor control, focus, and visual creativity through coloring.

Easy care & storage: keep dry and store flat away from moisture.

Suitable from 3 years (3+): Mess-free water painting activity tailored for toddlers and preschoolers.

Water pen included: vibrant colors magically appear with water and fade away as the pages dry.

Reusable design offering endless coloring fun at home or on the road.

Easy care: rinse and empty the water brush after use; store illustrated cards flat to air dry.

Suitable from 3 years (3+): Quick-reaction matching card game designed for 2 to 4 players.

Includes 2 different game modes to keep gameplay fresh and adapt to different age groups.

Sharpens visual observation, focus, and reflexes in a hilarious, quirky universe.

Easy care: wipe cards and box with a soft, dry cloth; store in a dry place.

Suitable from 3 years (3+): Drawing and coloring paper roll compatible with the Kidywolf drawing device.

Features whimsical illustrations inspired by the romantic floral universe of the collection.

Encourages fine motor skills, focus, and artistic expression through coloring.

Easy care & storage: keep dry and store flat away from moisture.

Suitable from 3 years (3+): Large set of 50 colored pencils featuring soft, delicate pastel shades.

Sturdy and beautifully illustrated metal storage tin to protect pencils and take them anywhere.

Encourages creativity, artistic expression, focus, and fine motor skills in young children.

Easy care: wipe the metal box clean with a soft, dry cloth.

Suitable from 2 years (2+): Cute, lightweight backpack perfect for daycare, preschool, or weekend outings.

Built-in front seat specially designed to securely carry a doll or favorite plush toy along.

Spacious zippered main compartment to hold snacks, small toys, and everyday essentials.

Easy care: machine washable at 30°C on wool or delicate cycle (do not tumble dry).